Our Work
At TAG, our ethos is rooted in a blend of collaboration and transparency, powerfully augmented by the integration of advanced AI and technology. Knowledge sharing stands as the foundation of our client partnerships, creating a synergy that amplifies our collective expertise and delivers efficient, impactful outcomes in the fast-paced world of social media. Our strategy focuses on understanding each organization's distinct needs, combining their intrinsic brand insights with our digital acumen, all powered by AI to enhance creative processes and develop robust content strategies.
We pride ourselves on crafting narratives for some of New Zealand's most forward-thinking brands. Our unique, AI-enhanced collaborative method has consistently paved the way for exceptional, technology-driven successes. Below is a showcase of our transformative journeys with these remarkable clients, highlighting our commitment to innovative, results-oriented solutions.
Capture the Moment
At its core, social media thrives on spontaneity and real-time interactions, making it an ideal platform for capturing the excitement of live events. This is why we are passionate about content creation for events as they unfold. We had the opportunity to produce and share content for Panhead during the Rolling Stone Music Awards, a live event that showcased the power of social media to engage audiences in the moment.
Nau mai ki tō kainga rua—Welcome to your second home.
Victoria University of Wellington set us the challenge of finding a way to showcase the University to prospective students, celebrate the 125th year of the University, and tie it all back to its social media strategy, which we helped them create. Themed “Wellington is our campus” due to the unique placement and relationship the University has with Wellington City.
Over a year in the making, we created a video that is something quite extraordinary. Watch it on the clip above or visit the Victoria University of Wellington Facebook page.
So, how did we create this epic bit of content?
Simple, it’s a combination of two drones, two and a half scooters, a helicopter, multiple GoPros, one spade, 68 burgers, 1405 emails, 13 external organisations, 13 days of filming, and a couple of megaphones. Adding to this, the super helpful team at Film Wellington, assistance from Parliament and the Wellington Police, as well as one of the most amazing clients.
The behind-the-scenes clip is only a glimpse of the production days involved. But man, we had a blast and are super proud of what TAG and the Team at Victoria University of Wellington created.
Learning: Drone Crash
We are forever learning and improving our techniques, and as part of the most epic drone videos created (if we do say so ourselves), you’re bound to have an entertaining end to a flight or two… enjoy.
Build Your Dreams
Build Your Dreams (BYD) is an innovative automotive manufacturer making its debut in the New Zealand market. In partnership with the Andrew Simms Dealership in Auckland, we develop a variety of engaging assets, including videos and images, to effectively advertise these exceptional electric cars on social media and other platforms.
Rock and Roll
We are proud to collaborate with Panhead Custom Ales on a wide array of events and activities that capture the essence of their unique brand. This includes everything from live reporting at electrifying heavy metal concerts to showcasing mouthwatering burgers and ice-cold beers on social media.
One of our most memorable accomplishments with Panhead was having a few of our pics featured in the Rolling Stone magazine. Though it may not be the typical platform for our creative expression, we were pretty stoked to see our content used in different mediums.
Think It. Plan it. Build it.
One of the many exhilarating projects we've had the pleasure of working on is a campaign for the Victoria University of Wellington. In this initiative, we crafted a series of assets aimed at narrating the vibrant campus life and the abundant opportunities students can seize while pursuing their education at the University. We effectively communicated the unique experiences and benefits of studying at Victoria University using social media and advertising strategies.
Help Shape Our Future
Through a collaborative effort with the Ministry of Defence Communications and Design teams, TAG embarked on a project to develop a compelling series of advertisements tailored for Facebook, Instagram, and LinkedIn platforms. Our aim was to maximise engagement and encourage New Zealanders to participate in a survey that would contribute to the evolution of the Defence Forces of New Zealand. Leveraging the extensive reach and targeting capabilities of social media advertising, we strategically disseminated the ads across these three popular networks.
To view the Defence Policy, you can read it here.
Savvy Community
In our collaboration with Traffic Fox, we established a subscription-based website offering in-depth, ad-free traffic reports while maintaining the vibrant Facebook community for real-time updates. This approach preserved the group's essence and enhanced user experience through technological innovation.
Our strategy involved balancing community-driven content on Facebook with a user-friendly subscription-based website. This led to sustained community interaction and significant growth for Traffic Fox. This project's success is a hallmark of TAG's commitment to collaboration with clients to achieve their goals.
Nailing it for New Zealand
At the heart of our passion for content creation lies a deep appreciation for challenges, particularly when it comes to working with high-growth, aspirational companies. Building King is one such company – a fast-paced, dynamic building supply business that embraces the essence of Kiwi humour and constantly pushes the boundaries. Our collaboration with them involves assisting in the development of their social media channels and crafting engaging content that tells the compelling story of their brand.
Real Estate Done Right
Our collaboration with the Professionals team involves guiding their social media presence and working closely to develop bold, inventive advertising campaigns. By combining our expertise in social media and advertising with their industry knowledge, we create engaging and effective marketing initiatives that set them apart from the competition.
Showcasing the Unseen
In a groundbreaking project for NZDF, TAG utilised its AI Imagery Service to overcome the challenge of showcasing inaccessible locations. TAG produced a series of highly realistic and engaging images by creatively blending AI-generated visuals with professional Photoshop and Lightroom enhancements. This demonstrated the transformative power of AI in transcending traditional photographic limitations, significantly boosting stakeholder engagement and redefining the NZDF's digital narrative.
Creating social impact
Our mission was to develop a brand framework and narrative that would enable the Defence Forces to establish a meaningful connection with their communities. As a trusted partner, we worked alongside the Defence Force to enhance their approach to addressing substance use. In collaboration with the Drug Foundation and the Defence Force, we co-designed a series of powerful and relatable images that effectively conveyed the intended message to the combined Defence Force communities.
Revving Up Engagement
In a testament to our passion for social media and content creation, TAG's founder, Tom, embarked on an experimental journey with the creation of the Small Car Garage Facebook community. Driven not only by his professional curiosity about the dynamics of social media channels but also by his genuine enthusiasm as a car enthusiast, Tom successfully nurtured this space into a thriving hub for like-minded individuals. Today, the community boasts over 40,000 fans, underscoring our ethos at TAG: we don't just craft cool content for our clients; we genuinely live, breathe, and love all aspects of social media. Our work is rooted in authentic passion, proving that the most impactful results come from working with those who practice what they preach.
Check out Small Car Garage
Be Uncompromising
In partnership with Again Again, we launched their beer flagons in New Zealand, showcasing their fusion of style and sustainability. Central to our strategy were influencer partnerships, driving nearly 40% of video views and significantly enhancing market penetration.
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The campaign was anchored by a hero video that illustrated the flagons' integration into everyday life, underscored by additional reels and imagery to promote the concept of reuse and the circular economy. Our blend of eco-centric and general influencers amplified awareness and engagement, positioning the flagons as a lifestyle choice in the sustainable living space.
Amplifying the Arts
TAG The Agency successfully partnered with Tāwhiri to enhance the Aotearoa Festival of the Arts 2024 through a targeted social media campaign. Leveraging Tāwhiri's creative assets, TAG implemented a strategic ad grouping approach, optimizing ad performance and audience engagement. This collaboration maximized the festival's reach and visibility and demonstrated TAG's ability to manage and adjust campaign strategies effectively in real-time. The campaign resulted in substantial audience engagement and festival attendance growth, showcasing TAG's expertise in boosting event profiles through innovative social media tactics.
Behind the Scenes
Let’s Do Stuff!
Hey there, thanks for checking out what we can do!
We hope you were as impressed as we were with ourselves (just kidding...sort of). Anyway, we'd love to talk with you about how we can sprinkle a little magic on your project. Let's create something amazing and make your competition disappear like a magician's bunny. So, don't be a stranger; drop us an email and let's get the show on the road!